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ADIO

Trade & Industry

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

Our full team collaborated on this piece, bringing together Abu Dhabi’s elegant, forward-looking aesthetic with the mechanical language of trade and industry. A thread of energy runs through the film, carrying us from scene to scene through fluid, continuous transitions, while a camera that constantly pushes forward or pulls back to create a strong sense of progress.

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CREDITS
 

Production Company:

Instance Films

Agency:

Good Stills

 Director:

Candice Wainwright

CGI:

Adrian Bergoff, Jason Slabber, Gerbrand Nel, Charl Engelbrecht, Pierrie DeVos

CREDITS
 

Production Company:

Instance Films

Agency:

Good Stills
 

 Director:

Candice Wainwright
 

CGI:

Adrian Bergoff, Jason Slabber, Charl Engelbrecht, Gerbrand Nel, Pierrie DeVos

CREDITS

Production Company:

Instance Films

Agency:

Good Stills

 Director:

Candice Wainwright

CGI:

Adrian Bergoff, Jason Slabbe, Charl Engelbrecht, Gerbrand Nel, Pierrie DeVos

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