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The World's First Luxury Fashion Game

DREST

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

We were given the exciting opportunity to animate the lively designs by the talented Hey Rielly for the Fashion game Drest. The collage style of the artwork lent itself perfectly to vibrant and fast-paced animation, creating a unique blend of layered editing and traditional animation techniques.

During the process, we discovered a fascinating technique to give faces a 3D projected feel within a 2D application, adding an extra dimension of depth to the project. The result is a playful and eclectic mix of colours and styles, filled with charmingly mismatched elements that come together in the most delightful way!

Production Company:

RedStrings Productions

Agency:

MA Group

Director:

Candice Wainwright

Creative Direction, Compositing

CREDITS
 

CREDITS

Production Company:

RedStrings Productions

Agency:

MA Group

Director:

Candice Wainwright

Creative Direction, Compositing

CREDITS

Production Company:

RedStrings Productions

Agency:

MA Group

Director:

Candice Wainwright

Creative Direction, Compositing

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