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Brand Film

PENN
MUTUAL

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

This video showcases the sophisticated elegance of the Penn Mutual brand through its unique visual identity centred around squares. These geometric elements are the heart of the brand’s aesthetic. Using abstract and minimal representations, the film conveys complex ideas in a visually captivating way. The abstraction, paired with vibrant colours, lets viewers interpret the underlying messages through a modern and artistic lens. This adds a playful twist to the narrative creating content that's both thought-provoking and memorable.

Production Company:

Masters & Savant

Client:

Penn Mutual

Director:

Candice Wainwright

CREDITS
 

CREDITS

Production Company:

Masters & Savant

Client:

Penn Mutual

Director:

Candice Wainwright

CREDITS

Production Company:

Masters & Savant

Client:

Penn Mutual

Director:

Candice Wainwright

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