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Superbowl Halftime

PEPSI

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

Candice brought to life this stunning design by our friends at Bewilder for Pepsi's Super Bowl Halftime ad. There’s something invigorating about diving into a fast-paced, beautifully crafted motion graphics piece. It's all about perfect timing and choreography of countless design elements hitting the main beats—and those subtle in-between beats—of the music, creating a dynamic, synchronised dance.

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Production Company:

Bewilder

Agency:

Pepsi

Director:

Christo Basson

Animation:

Candice Wainwright

CREDITS
 

CREDITS

Production Company:

Bewilder

Agency:

Pepsi

Director:

Christo Basson

Animation:

Candice Wainwright

CREDITS

Production Company:

Bewilder

Agency:

Pepsi

Director:

Christo Basson

Animation:

Candice Wainwright

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