This project essentially involved producing and editing together four separate TVCs for SA Idols, sponsored by the Truworths Clothing Brand. Our goal was to give each piece a distinct look and feel while finding common threads to tie them all together. Since they would be aired frequently, we wanted viewers to catch glimpses of the fun love story unfolding throughout.

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Each TVC depicted a specific time of day - early afternoon, sunset, dusk, and late at night - each with its own unique colour palette. We meticulously designed the fashion, set styling, interior locations, and props to match the time of day portrayed. As the day progresses, so does our love story.

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It was a bustling shoot held in one of Cape Town’s architectural masterpieces, keeping us on our toes throughout the production process.