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Neo-Tropicana

ACKERMANS

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

This project was all about creating a set design that would complement the fashion it showcased. We started with a Photoshop design, and it's truly remarkable how closely the final piece mirrors the original concept.

The bold neon angles, perspex reflections, and UV colour accents perfectly offset the tropical leaves, creating a striking visual contrast. With its highly stylized aesthetic, it feels like a motion graphics piece brought to life.

Production Company:

Masters & Savant

Agency:

99c

Director:

Candice Wainwright

Creative Direction, Live Action Direction, Editing

CREDITS
 

CREDITS

Production Company:

Masters & Savant

Agency:

99c

Director:

Candice Wainwright

Creative Direction, Live Action Direction, Editing

CREDITS

Production Company:

Masters & Savant

Agency:

99c

Director:

Candice Wainwright

Creative Direction, Live Action Direction, Editing

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